I’ve been helping brands and building digital things for the past 17 years. When I decided to open my own studio, more than one person told me starting an agency in 2026 was a terrible idea. I did it anyway, because this is what I do. Some people like branding. Some even love it. I’m possessed by it. I notice the spacing, the sentence that feels wrong, the page that almost works, and I keep going until the whole thing feels right. When a project calls for it, I work with people I trust across strategy, copy, marketing, sound and engineering; small team, clear roles, no unnecessary layers.